Summit

Pfizer

The Opportunity

The inaugural Pfizer MENARA Summit aimed to foster a strong sense of community among colleagues from the MENA region.

Our Solution

Moonage introduced an enveloping culinary experience inspired by the diverse traditions of the MENA region. Set within an authentic market atmosphere, the event was a vibrant fusion of taste, music, and culture, bringing the essence of the region to life.

Creative Implementation

The culinary experience went beyond cuisine to create a sensory journey, enveloping attendees in vivid colors, rich aromas, stunning food displays, and a vibrant array of flavors. Beautiful arrangements of flowers and fruits, the comforting scent of Turkish coffee, and thoughtfully curated music transformed the space into a dynamic celebration of MENA culture. What truly set the experience apart was our collaboration with Eat Offbeat, an incredible company that works exclusively with refugee chefs. We brought three talented chefs to the event, each preparing a dish on-site, turning their culinary creations into powerful storytelling tools. This collaboration added depth and authenticity, sparking cross-cultural exchanges and fostering meaningful connections among attendees.

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