Executive Retreat
SSI Strategy
The Opportunity
SSI Strategy wanted an executive summit that felt nothing like a typical offsite. Munich—its culture, its energy, its sense of tradition—became the catalyst. The goal: create a white-glove, culturally grounded retreat that brought senior leaders together in a meaningful way.
Our Solution
We let the city lead. Instead of keeping the group inside a hotel, the program unfolded across Munich—part strategy session, part immersion.
Over two days, leaders shared breakfast roundtables with sweeping views, took part in a BMW driving adventure, gathered for fireside conversations, and experienced some of the city’s most celebrated dining rooms. Each guest received custom-fitted lederhosen, a detail that set the tone for the finale: an unforgettable Oktoberfest celebration.
Creative Implementation
Every environment was designed to shape how people arrived in the moment. Soft morning light and 360° city views encouraged clarity and presence; evenings shifted into warm, atmospheric spaces where conversation flowed easily and hospitality set the pace.
Oktoberfest tied it all together—tradition, music, and shared celebration—made even more personal with bespoke lederhosen that brought the team together in a way no agenda item ever could.
The mainstage design was bold in shape and color - an intentional expression of Scale’s energy and the momentum of the day’s conversations. It set the tone for a summit that felt alive, modern, and built for the future.
